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After said elimination he returned and (as noted above) made the final, where he was declared the "winner" just before the hoax was revealed.
In the show's October 28, 2003 finale, which aired to over 3.4 million viewers (the all-time record for a non-wrestling show on TNN/Spike up to that time), Gould learned the truth and received the 0,000 prize for which he was "competing," along with the two vacations and a new plasma TV.
Both the other "contestants" and the show's executives allegedly questioned the future of the show.
The show's first season, The Joe Schmo Show, aired in 2003, and its second season, Joe Schmo 2, aired in 2004.