Immediate subscriber updating

12-Jun-2019 15:25

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That subscriber gave you their email address because you’re so gosh darn interesting. It sets the tone and tells the reader what they can expect from Electric Objects. If you’re new to automated emails, this email is an easy win that sets you up for more emails in the future. I built a Welcome Email template into Auto Responder. Goal: Deliver the content upgrade to the subscriber Great For: Blogs or sites giving away an extra piece of content in exchange for email addresses Wanna know how we built an email list of hundreds of thousands at Sumo? They’re freaking gold, and they’re one of the best ways to build your list, too. If you are, I’ve got a question for you…How are you delivering your content upgrades? Nothing more than a headline and a brief few sentences explaining what to do.

And, like any email in this list, it’s better to send any email (no matter how simple) than no email. I doubt you’re hunched over the computer, constantly hitting “refresh” and personally sending them to anyone that opts-in to your list. The reader clicks the button and they’ve got the content upgrade.

Every second that passes between when they signed up and when they get their discount only decreases their chances of buying. But how do you feel when you reach out to a company to fix it and they don’t get back to you for days? I can’t overstate the importance of quick response times in support.

We’ve made the delivery lightning-fast, easy to set up and FREE in Auto Responder. And this, the Support Email, is an easy way to let an unhappy customer know you’re listening (while buying you time to reply).

It’s the first email -- the one that starts the conversation -- that’s the most important.

The conversation doesn’t start without that first email.

No matter how masterful your “ask” email is, if your first email sucks then you won’t even get the chance to hit “reply.” But here’s the weird thing no one talks about with that first email…It’s weird, seeing as there’s so much out there on how to write a good email (we even wrote an 11k word guide on sales emails). When you’re communicating in 2017, when you say something means more than what you say. Add to that the rise of instant gratification, and missing your email window can certainly mean losing subscribers and customers.

You need to send your first, most important email at the right time. The absolute second someone signs up for your email list.

But it hits your inbox within two minutes of submitting your complaint.Yet there’s a disconnect between the moment a visitor subscribes and the logistics of delivering their discount. You enter your email and they send you a discount code (you create that code in your ecommerce platform).Then, in less that 30 seconds, you get an email with that code:%(4)Slick, right?It doesn’t matter if you’re a blogger asking a reader to join your list or a multi-million dollar business asking people to buy.

Your visitors want instant gratification, and the best way to give it to them is instantly sending an email. What happens 10 seconds after you purchase: BOOM -- confirmation email.

Your welcome email accomplishes the two most important aspects of a first email: instant gratification and validation. If you aren’t delivering via email, you’re opening yourself up to a list full of fake emails (see why that’s a bad thing).

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