Online dating ad consultation
Moving beyond dates, one quarter of online daters (23%) say that they themselves have entered into a marriage or long-term relationship with someone they met through a dating site or app.That is statistically similar to the 17% of online daters who said that this had happened to them when we first asked this question in 2005.Compared with eight years ago, online daters in 2013 are more likely to actually go out on dates with the people they meet on these sites.Some 66% of online daters have gone on a date with someone they met through an online dating site or app, up from 43% of online daters who had done so when we first asked this question in 2005.
Women are around twice as likely as men to ask for assistance creating or perfecting their profile—30% of female online daters have done this, compared with 16% of men.
Although direct response marketing is not a new means of marketing, it’s one that must quickly adapt to be the most cost-efficient and produce the best possible ROI.
Online dating marketing with Koeppel Direct enables businesses to create specific, measurable goals, which can be tested, optimized, and adjusted to meet the demands of its audience.
No matter what your target or niche market within the dating world, we are the direct response team that knows online dating marketing.
As online dating businesses continue to adapt with the ever-changing markets, technology, and needs of its consumers, so does advertising.
We refer to these individuals throughout this report as “online daters,” and we define them in the following way: Taken together, 11% of all American adults have done one or both of these activities and are classified as “online daters.” In terms of demographics, online dating is most common among Americans in their mid-20’s through mid-40’s.