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While Match is the first major dating brand to offer coaching, Match Group-owned Hinge had toyed with the idea a couple of years ago.
It trialed an in-app personal assistant that would help you message matches and schedule dates.
Seeking Arrangement and TC Logi Q, a background-screening company, reviewed 60,000 banned profiles to see what they have in common and found 28% were based in Nigeria, 23% in the Ukraine, and 21% in the Philippines.
However, the assistant meant to save people from the tediousness that comes from using dating apps, rather than help you improve your own dating skills. Other apps have tried and failed to make in-app coaching work, as well.
The launch follows a big redesign for Match’s app that the company says makes the app more visually appealing and helps users better connect thanks to under-the-hood improvements to matching algorithms.
For example, 10% of dating profiles are fake, and over million is lost every year from cons, according to the FBI, which receives thousands of romance scam complaints annually.
While these are some overwhelming statistics, there are steps you can take to ensure you or someone you know won’t be taken advantage of.
The idea, the company explains, is to make online dating feel more personal. People today can fail to make real, lasting connections through apps because — like much of what takes place online — there’s a layer of artificiality between people.